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Keep every piece as brilliant as the day you brought it home

A few simple habits — how you store it, wear it and wipe it down — are what really keep silver and gold looking their best between showroom visits.

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Perfume, lotion, sweat and everyday humidity are the biggest reasons jewelry loses its shine — not time itself. Most tarnish and dullness comes from contact, not age.

Putting your pieces on last (after makeup and perfume) and taking them off first when you get home already does most of the work. The rest is just storing them properly.

Store Separately

Keep pieces apart in soft pouches or a lined box to avoid scratching.

Avoid Chemicals & Moisture

Remove jewelry before swimming, showering, gym or cleaning.

Wipe After Each Wear

A soft cloth after wearing prevents build-up before it starts.

Care by material

Silver, gold and stone-set pieces each need slightly different handling at home. Here's a quick reference.

Material	At-Home Care	Recommended Frequency
Sterling Silver	Wipe with a soft, dry cloth; store in an airtight pouch to slow tarnish.	Weekly wipe
Gold (14k / 18k)	Warm water with mild soap, soft brush for detail, dry fully before storing.	Monthly clean
Gemstone-set pieces	Avoid soaking; wipe stone and setting separately, no ultrasonic cleaners at home.	As needed
Pearls & opals	Wipe with a damp cloth only, never submerge, keep away from perfume and heat.	After each wear